Additional information
| Province | Alberta |
|---|---|
| Colleges | Medicine Hat College |
| Program Categories | Business |
| Program Duration | 2 Years |
| Program Intakes | September |
| Class Type | Hybrid |
| Funding | Alberta Student Aid, Scholarship, Bursary |
Sport and Event Marketing and Management
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Starting in Fall 2022, MHC's Sport & Event Marketing and Management diploma prepares students to enter the fast-paced, integrated world of sports, arts and entertainment, and not-for-profits. Learners will get a competitive edge by learning everything from the science of persuasion, e-sports, and experiential marketing to public relations, sponsorship and management theory. These skills are both complementary to the sports industry but can also be applied in a variety of other sectors such as corporate events, arts and entertainment, and community recreation.
About Sport & Event Marketing and Management
Starting in Fall 2022, MHC’s Sport & Event Marketing and Management diploma prepares students to enter the fast-paced, integrated world of sports, arts and entertainment, and not-for-profits. Learners will get a competitive edge by learning everything from the science of persuasion, e-sports, and experiential marketing to public relations, sponsorship and management theory. These skills are both complementary to the sports industry but can also be applied in a variety of other sectors such as corporate events, arts and entertainment, and community recreation.? ?
Students will learn from world-class professionals, participate in a workplace integrated learning residency, and gain insight through the use of simulations, case studies and hands-on projects.
Program Outcomes
Upon completion, students will demonstrate the ability to:
Manage
Apply knowledge of the management function to the operation of a sport and event organization.
Apply, analyze and communicate accounting, economics and finance concepts pertinent to the operation of any organization.
Demonstrate effective management of human resources in areas such as: job analysis, performance appraisal, employee selection, training, compensation, and labor relations.
Market
Develop integrated marketing and media plans directly associated with sports and event entertainment.
Analyze and interpret marketing activities using criteria related to sales forecasting, budgeting, financial health and performance metrics.
Use Brand Intelligence tools and techniques to reframe, redesign, rewrite and develop new narrative elements for extraordinary advertising and promotional campaigns. ??
Implement
Create professional and persuasive written and digital communications.
Develop and evaluate sponsorship activation opportunities.
Plan, design, execute and evaluate comprehensive events utilizing project management. ?
Graduates from the diploma can pursue positions ranging from brand ambassador and marketing coordinator to event management and coaching development coordinator. MHC has transfer agreements with various post-secondary institution. To learn how you can attain a degree contact our academic advising team.
The Power to Choose
Sport & Event Marketing and Management will be delivered with flexible learning options, meaning you can choose the learning environment that works best for you! Attend in person, online or a combination of the two for maximum flexibility as you balance your education and life.
