Marketing for Business & Product Startups Certificate

Marketing for Business & Product Startups Certificate
For Aspiring Marketing, Community and Sales Managers
In the Marketing for Startups program, you will create a product or service from scratch by going through all the steps of a marketing process in real-life conditions. This includes customer discovery, research, promotion, product design, and brand management.

Learn how to create and develop a business idea that will iterate and evolve. Develop your discipline in prioritizing and testing marketing ideas, and religiously analyzing such results to see which tactics work the best and should be scaled out further. You will learn and develop new marketing, strategy, and growth skills through hands-on practice in your business project.

Even if the startup world is not your thing and you covet a job in a large, established brand, this program is for you. Successful businesses need great leadership and great ideas ? learn the essentials of business strategy, marketing, and communication and how to bring your ideas to life. Learn to stand out and be the driver of change in your next job.

Course Breakdown
Course 1: Innovation & Business Ideation

# of Weeks: 4

# of Hours: 80

Course 2: Marketing for Startups & Product Launches

# of Weeks: 8

# of Hours: 160

Course 3: Global Business Strategies

# of Weeks: 8

# of Hours: 160

Course 4: Business Communications

# of Weeks: 4

# of Hours: 80

Capstone Project

# of Weeks: 2

# of Hours: 40

Program Outcomes
By the end of this program you will be able to:

? Market and sell a business idea that is aligned with your passion and personal values
? Create a prototype/ Minimum Viable Product (MVP) to validate a business idea
? Create customer user profiles
? Develop a sales process and identify how to monitor and derive what metrics are meaningful in understanding how to grow the business?s customer base
? Identify the importance of brand voice and a marketing strategy that includes both earned and paid media, partnerships, business development, and face to face engagement
? Identify the opportunities and challenges when looking at a business model through a global perspective
? Create a marketing plan that corresponds with sales goals
? Communicate effectively through empathy and leadership with business stakeholders (such as investors, employees, and potential customers)