Marketing – Digital Engagement Strategy

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Learn all about online promotion, social media, analytics, and more. Launch your marketing career with this Diploma program. Learn more

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Canadian College of Business, Science & Technology

Program Categories


Program Duration

52 Weeks

Program Intakes
Class Type



OSAP, Second Career

Get the Skills to Become a Marketing?ProfessionalTo start an exciting career in Digital Marketing, earn your Marketing diploma from CCBSTDigital Marketing Diploma Program in as Little as 52?Weeks*If you are an innovative, creative individual who is interested in the digital marketing world, then you should consider a career as a Marketing professional with a specialization in Digital Engagement. You will get the skills and training needed to start a rewarding marketing career upon graduation.Become a Confident Digital Marketing ProfessionalAs digital marketing rapidly evolves to be the central pan of marketing in today?s global environment, understanding this powerful tool is essential for all marketing professionals. You will learn how to create successful campaigns and messages designed specifically for each kind of channel.The Marketing ? Digital Engagement Strategy Diploma program at CCBST will give you the in-depth knowledge of promoting brands and products on social media, search engine marketing, online analytics, mobile apps, and emerging forms of digital platforms. Not Sure You’re Ready for Career Training? Find Out! Take the Canadian College of Business, Science & Technology ?Career Training Readiness Quiz? This fun, online quiz takes 3 minutes to complete and you?ll get a personalized report. Identify your strengths and social style plus the training and positions you?re best suited for. Get Your Career Training Readiness score now >> The best way to see if CCBST is the right fit for you is to see it for yourself. You can tour our facilities, and meet with both students and instructors. Book a Tour Now or Get more information.Course OutlineDuring the Marketing ? Digital Engagement Strategy Diploma program you?ll learn:Introduction to MarketingIntroduction to AnalyticsMarketing in a Connected WorldCustomer Segmentation and Journey MappingOnline Advertising and Programmatic TradingSearch Engine and Performance MarketingPaid SearchSocial Media MarketingCRM StrategiesDigital Transformation StrategyContent Creation and CurationWeb and Conversion AnalyticsYou?ll also complete a 300-hour practicum so that you?ll graduate with confidence in your skills and abilities. CCBST is 100% responsible for finding a placement for you at an appropriate organization. Thank you to all my teachers and CCBST for taking the time to teach me. I have learned a lot, and I feel that you have prepared me very well ? You gave me the skills, knowledge, and confidence I need to be successful in my job. Many thanks to you all. Maria TeresaCareer OpportunitiesAs a graduate of this program, you will be able to start your career in an entry-level position such as:Advertising Account ExecutiveAdvertising and Promotions CoordinatorAssistant Brand Manager ? AdvertisingInternet Communications ManagerMarketing Consultant ? AdvertisingOnline Marketing ManagerPublicity AdministratorSales and Promotion CoordinatorAnd more!Funding Your EducationCCBST is an excellent option for individuals who want to get ahead without a major financial burden. At CCBST, tuition is more affordable than larger schools while maintaining the same quality of education.You may also be eligible to receive?OSAP (Government Financial Aid) as all CCBST programs are full time.Lastly, you may qualify for Second Career Eligibility Ontario. The Second Career program provides support to laid-off employees who will benefit from retraining to find work. Please contact a CCBST admissions representative to see if you meet the criteria.For more information about Financial Aid and Second Career Training click?here.Is a Career in Digital Marketing Right For You? Get More Info?To learn more about careers in Digital Marketing and to find out if CCBST is right for you, fill out the form to receive more information.For immediate questions or to speak with a friendly CCBST Admissions Advisor, call:Brampton 647-479-0986 Scarborough 416-769-9965 North York 416-960-5621 Mississauga 647-479-5612 Get Info!*52 week program length when completed in normal time.

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