Additional information
| Province | Manitoba |
|---|---|
| Colleges | Robertson College |
| Program Categories | Business |
| Program Duration | 46 weeks |
| Program Intakes | |
| Class Type | Virtual |
| Funding | Manitoba Student Aid, Scholarship, Bursary |
e-Commerce Professional
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Gain a deep understanding of the business operations and online sales strategies that go into running an e-commerce platform. Learn how to enhance user experience and use digital analytics.
Program Overview
The e-Commerce Professional program will provide students with a deep understanding of business operations, online sales strategies and is able to use various platforms to conduct digital sales or conversions on a website. Students will learn to gather and analyze data using a variety of web and social media tools such as Google Analytics, Tag Manager, Data Studio, Search Console, Trends, Facebook, YouTube and Twitter and Instagram Business. Students will also learn about e-commerce platforms such as Shopify, Infusionsoft, WooCommerce, PayPal, WePay, and Stripe. This program will allow graduates to:
Understand the field of e-commerce
Manage e-commerce projects
Enhance the user experience
Describe e-marketing strategies
Use digital analytics?
Manage business operations
Display professional work ethic
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