Digital Marketing Professional

Digital marketing is a multifaceted profession and our program focuses on both fundamentals and in-depth practical learning of topics ? from Applied Marketing to Search Engine Optimization to complete Digital Marketing Strategy. Here is what you will be learning:?Overall understanding marketing landscape and how Traditional & Digital Marketing complement each other.??Knowledge how to create content for various digital marketing platforms and use it effectively on Website, social media and Email Marketing.In-depth understanding of Social Media Platforms ? Facebook, Twitter, Instagram, Tik Tok and how to use LinkedIn for B2B digital marketing.??Optimize website and content based on Search Engine Optimization principles to generate maximum organic leads and engagement.??Create,?monitor?and optimize paid campaigns on social media and Google (PPC).??Effective use of display and video advertising for Brand building, awareness and lead generation.?To?plan, generate content, design and manage Email Marketing Campaigns.??Analyze and present analytics results to make further changes in campaigns.?and??How to create and implement overall Digital Marketing Strategy.