Business in the Digital Era

Business in the Digital Era
Program Accreditation: Post Graduate Diploma Program
49 weeks ? Total hours: 980
Theory: 780 hours ? Internship: 200 hours
Program Overview
The Business in a Digital Era Post-Graduate program is a unique and advanced course designed to conceptualize business concepts in today?s global digital age. This course strives to prepare students for the challenges of the modern corporate world so that they will become successful entrepreneurs and business leaders.Students will learn key concepts related to business strategy, finance, human resources management, marketing and operations with a focus on digital trends like e-commerce and big data analytics to forecast and understand business trends, digital marketing and recruitment.
Career Opportunities
Graduates will be prepared for occupations in advertising, marketing and public relations, which are typically employed by consulting firms, advertising agencies, corporations, associations, government, social agencies, museums, galleries, public interest groups, and cultural and other organizations, or they may be self-employed. Agents such as entertainment, literary and sports agents are included in this unit group.
Admission Requirements
The student must have previous diploma or degree in business, marketing, public relations, communications, journalism or a discipline related to a particular subject matter.
English proficiency requirement for international students.
Graduation Requirements
To successfully meet the program outcomes the student must:
Achieve a minimum mark of 65% in all of the module assignments and exams
Achieve a satisfactory rating in the internship evaluation

What You Will Learn
The course consists of 20 modules. These modules are covered in the classroom and the internship.
Study skills: critical thinking, writing and research basics
Financial analysis and control
Organizational behaviour
Supply chain optimization & management
Operations management
Financial management
Human resources management & Digital recruitment strategy
Strategic management
Marketing management
International business
Business Economics
Business statistics
Business plan
Digital Marketing Fundamentals
Big data analytics in business
E- commerce
Strategic Web Design
Business project/dissertation
Social Media Marketing Strategies
Internship: The Business in a Digital Era students complete their education with 200 hours of internship practical work experience.