Business And Digital Marketing Specialist

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The Business and Digital Marketing Specialist diploma program teaches you SEO and SEM essentials as well as provides the opportunity to gain hands-on experience through a 12-week field placement.

Additional information


Nova Scotia


Eastern College

Program Categories


Program Duration

61 Weeks

Program Intakes
Class Type

In Person, Virtual



Program Details
Digital marketing is the mammoth field that everyone has their eyes on. If you?re interested in search engine and social media marketing, and want to learn skills including content optimization and email marketing, then the Business and Digital Marketing diploma program will put you in the direction of a promising career.
Learn the principles of digital marketing pay-per-click (PPC) advertising, website analytics, plus more, through this 61-week long program. Focus on real-world projects and assignments, such as constructing brand identities, developing customer personas, assessing SEO needs, as well as creating your own search and display campaigns using Google Ads.
Learn the key concepts and trends that drive marketing for businesses and graduate with the confidence to apply digital marketing tools and best practices to your projects.
Students enrolled in the program receive:
?Free software subscriptions for Microsoft Office, Windows;
?One-on-one job placement;
?Eligibility to be certified in Google Ads.

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