Learn from guest speakers and gain hands-on experience for in-demand transferable skills. Upon successful completion, you will be primed to acquire industry-recognized certifications.
Program Outcomes
Develop digital advertising campaigns such as presentations, websites, social media, brochures, reports and newsletters
Make use of tools such as WordPress, HTML and CSS, Google Adwords and Google Analytics
Improve your writing and create content for promotional purposes
Conduct surveys to identify the interests and concerns of key stakeholders
Build, optimize and analyze PPC campaigns on Google Ads and Bing Ads
Gain an additional certificate from the Digital Marketing Institute
Strengthen your resume with Canadian work experience
Co-op placement* or Capstone