Business Management and Entrepreneurship

You are:
Driven
Ambitious
Inspired
Action-oriented
Ready to make the world a better place
Focused on building an empire
YOU ARE READY FOR A CAREER IN BUSINESS. AND WE WILL GET YOU THERE.
The Business Management & Entrepreneurship Diploma Program takes people just like you with the dream, the drive, and the desire to excel and gives them the skills they need to be successful in today?s marketplace. The modern business world has moved beyond spreadsheets and boring business plans ? to launch a startup, build an empire or grow someone else?s company, you need a solid foundation of base skills?but even that?s not enough. You need to learn from experience ? both your own and from those who have blazed this trail before you. At Oulton, school?s out: training is in.
We source and recruit our instructors from the corporate world, so you learn from those who have had success in real life. We go beyond classroom lectures, giving you and every one of our students the opportunity to develop and use your skills, connect with the business community, and build your network ? all before graduation day.
So how do we turn students into business mavericks?
Our Business Management & Entrepreneurship Diploma program provides hands-on practical experience and training in:

Accounting: The lifeblood of business.
We teach you the standards of recording and reporting financial transactions, and how to understand and analyze crucial financial reports.

Business Communications: Building relationships to push you higher.
You learn the tricks of the trade for writing effective and user-friendly business documents, letters and reports.

Business Law: Know your rights, and protect your interests.
Enter the essential world of contracts, torts, employment, property and consumer protection.

Human Resources: Because people make the world go round.
Learn the principles of Human Resources Management and labour relations

Social Responsibility: Business doesn?t happen in a vacuum
Knowing how to make money is only the first step to building a rewarding career (and life.) Our philosophy is to prepare our students to be successful members of the community with a background in ethics, social entrepreneurship, and involvement.

Marketing, Sales & Advertising: Get your message out there (effectively).
You?ll develop strategies to promote products and services as well as increase revenue.

Entrepreneurship: The Real Dragon?s Den.
Learn the exciting (and functional) steps to entrepreneurship right up to writing a business plan and going through the steps of opening and operating your own business, including delivering pitches to real investors.

Project Management: The art of execution.
The most important component of a business is strategic execution; learning how to start, manage, and successfully execute large-scale projects ? a course unique to Atlantic colleges.
This program involves 9 months of classroom work, developing and incubating your skills in each area of business. But you?re not done yet! With the successful completion of the classroom component, you will be given the opportunity to complete a four-week practicum. You?ll be able to test, apply, and build on what you have learned and also gain valuable experience (hello resume building!) so you can hit the ground running after graduation.
If the world of business intrigues you and you have an entrepreneurial spirit or envision yourself as part of a business management team, then our Business Management & Entrepreneurship Program is the program for you.
And one final bonus of choosing Oulton to make your dreams reality: this program has an articulation agreement with Crandall University if you wish to further your education.
January Intake
Term: January ? May
September ? February
Praticum: 4 weeks
Articulation:?This program has an articulation agreement with Crandall University.
September Intake
Term: September?? June
Practicum: 4 weeks
Articulation: This program has an articulation agreement with Crandall University.
Career Choices:
Our Business Management Program prepares you to excel in any organization, or as an entrepreneur.
Management
Entrepreneurship
Customer Service
Marketing
Sales
Operations
Human Resources
Project Management
You Will Learn:
Business Communications
Accounting
Management
Business Law
Human Resources
Marketing
Advertising and Promotions
Digital Marketing
Microsoft Excel
Microsoft Word
Microsoft PowerPoint
Microsoft Outlook
Project Management
Course Descriptions:
Business Basics
The course is designed to introduce students to different aspects of a general business environment. Various topics such as global markets, economic challenges, competitive forces, forms of business ownership, and financial management will be covered. This information will provide students with a general understanding of how Canadian businesses operate.
Business Math
Students will learn how to perform business math equations both manually and for use with computer software, including: working with fractions, percents, decimals and ratios, calculating payroll net of all deductions, as well as calculating simple and compound interest.
Business Communications
This course will prepare you for different types of verbal and written communication in the work place. It will teach you numerous styles of letters and when they are to be used, as well as tactics for editing and proofreading a document. Lastly you will be taught proper formatting for various types of documents.
Business Law
The course is an introduction to Canada?s legal system and the legal principles that govern business relations in Canada, with specific reference to the laws of New Brunswick. The course examines the basic legal principles pertaining to contracts, torts, employment, real and personal property, business ownership, and consumer protection. Actual case decisions are used to help develop the skills required for legal analysis and an appreciation of judicial reasoning.
Entrepreneurship
This course focuses on practical approaches to identifying business opportunities, developing a plan that assesses the viability of the new business, developing a financial analysis that is in the form expected by lenders (banks, specialty groups, angels, and partners), determine key performance indicators that are milestone-based, and to develop an effective network of advisors. Students will pitch their business idea to real investors.
Introduction to Marketing
This course provides students with their first exposure to the key concepts and theories of marketing. The course also teaches advertising and promotions, focusing on how to reach the right target markets with the right message. Key concepts include integrated marketing/communications, defining target audiences, costs of different types of media, and the roles within a communications agency. Through a variety of teaching methods, including lectures, guest speakers and role play; along with learning exercises such as case analyses, presentations (group and solo), a test, and a major marketing project, students will gain the knowledge to work at junior levels in the marketing and communications field.
Introduction to Digital Marketing
The digital marketing landscape continues to evolve quickly. By integrating up-to-date information specializing in the social marketing environment along with a review of the importance of front-line staff feedback, the student will develop a clear understanding of the many ?touch points? where consumers or customers engage with a company. We will study a general overview of each aspect of Digital Marketing and sharing techniques/strategies you can implement effectively for business growth and development. Through a variety of teaching methods, including lectures, guest speakers and role play; along with learning exercises such as case analyses, presentations (group and solo), a test, and the completion of a custom website for a product or service launch, students will gain the knowledge needed to work at junior levels in the marketing and communications field.
Introduction to Professional Sales
The role of sales has changed dramatically over the last decade, with the new image of a sales person being that of someone who is highly professional and looking to provide the customer with products or services that match their needs. The success of a sales professional hinges on his her/his ability to understand the exact needs and wants of the customer and to align these with her/his product offering. A variety of sales tools will be identified. Much of the focus of the course will be on taking care of the customer through exceptional customer service.
Business Fundamentals
This course introduces students to the work performed by managers and supervisors in different industries. Students explore management concepts of planning, organizing, leading and controlling. Through a series of lectures and case students, students learn to apply the concepts to workplace situations.
Applied Management
This course will prepare you for various types of applied skills to be used in the work place. It will teach you how to effectively manage a team of employees by means of coaching design and feedback systems, as well you will learn numerous styles of performance management. You will facilitate interviews with potential employees, staff meetings, and assess strengths and weaknesses of a company and its employees. Lastly you will deliver a one hour business seminar to be done in a professional business style, based on research of a given topic.
Business Accounting
This course will focus on completing the accounting cycle for sole proprietorships in the service and sales industries. It will cover the cycle from analyzing to recording to preparation of financial statements. The differences between providing a service and providing a product will be explored and practiced. A look at special journals and cash controls will round out this introductory course. Students will learn the terminology and ethics of the accounting field.
Human Resources
This course focuses on practical approaches to undertaking all tasks within the HRM (human resources management) role. The course utilizes a variety of teaching methods, including lectures, guest speakers and role play, along with learning exercises such as case analyses. Students will gain the knowledge needed to work at various levels within human resources including administration, recruiting, training and compensation. If the student pursues an entrepreneurial route, s/he will understand how to plan for workload; identify job responsibilities; pursue and recruit candidates, and understand the administrative tasks for successful human resources management.
Project Management
Managers sometimes need to organize and manage projects: activities which have a defined beginning and end. Building a skyscraper, planning the Olympic Games or running an election campaign: these are all examples of projects. This course will teach students how to manage projects, from human resources to budgeting, from risk management to scheduling. At the completion of this course, students will have the required number of hours to qualify to write the Certified Associate in Project Management (CAPM) exam, which is an internationally recognized designation in this field.
Computer Applications I
This course introduces the concepts and principles underlying personal productivity tools that are widely used in business such as word processing. Students learn basic computer terminology and concepts. Hands-on exercises provide students with experience in the use of personal computers and productivity tools. The student will use Microsoft Word to create documents, format the document, work with graphics in a document, and properly proof the document. This course covers Microsoft Excel at the introduction stage ? how to work with information, change information, create basic math formulas, and create charts. The student will also be introduced to basic concepts of creating a presentation in PowerPoint using the same techniques. The first semester will cover Word, Excel, and PowerPoint.
Computer Applications II
This course introduces the concepts and principles underlying personal productivity tools that are widely used in business, such as word processing. Students learn basic computer terminology and concepts. Hands-on exercises provide students with experience in the use of personal computers and productivity tools. This course covers Excel at the introduction to intermediate level ? how to work with information, change information, create basic math formulas, and create charts. The student will also be introduced to basic concepts of creating a presentation in PowerPoint using the same techniques.
*Content is subject to change by administration as required to meet program and profession standards.
Admissions Requirements:
Grade 12 Diploma, Adult Diploma or GED
Meeting with an Admissions Advisor
Acceptance by the Admissions Committee
Completion of the Pre-Enrollment PackageUnless they have completed a minimum of three years of study at a school where English is the language of instruction, international students whose first language is not English must submit proof of English language proficiency:
CAEL ? minimum score of 60
IELTS ? 6.0 with no individual score lower than 5.5
TOEFL (IBT) ? 80, with no individual score lower than 18
MELAB ? minimum score of 80
Duolinguo ? minimum score of 55
Cambridge English ? minimum score of 169
Pearson Test of English ? minimum score of 50
Education Pathways:
Oulton College is proud to partner with Crandall University to provide students with a base education (a college education that can be credited towards the completion of a degree!)
Your diploma from Oulton College will allow you to transfer 24 credit hours toward the Adult Degree Completion Program? Bachelor of Arts in Organizational Management.